Touchy/Feely Book for Pickup at SQ1 Conference Only
Touchy/Feely is a design book that explores emotional ergonomics to help foster empathy for human-centered, inclusive design.
Touchy/Feely is a framework for exploring diverse emotional responses to human interactions with objects and living things. A Touchy is an interaction. A Feely is an emotional response to the interaction. In the written word, a Feely can be expressed as something you say out loud, something you say to yourself, something commonly said, specific memories and associations, a physiological reaction, or some other emotional descriptor. Because we all bring our own references and memories to our daily interactions, some Feelies are personal. Some Feelies are also more universal because we have shared experiences and cultural associations.
The Touchy/Feely book is a selection of 100 illustrations of different Touchies and their corresponding Feelies, which read like frenetic poetry and represent a diverse range of emotions.
This 6" x 6" hardcover book is 222 pages with a semigloss laminated cover finish, Mohawk super smooth uncoated 120gsm interior pages made with renewable energy, and black end pages. All paper is also FSC certified, a certification of the Forest Stewardship Council, meaning the paper comes from responsibly managed forests that provide environmental, social and economic benefits.